'Introducing' is a new project of formal portraits of under 16s.
These studio-based photographs aim to highlight the underrated maturity of today's youth. The majority of youth-related stories in mainstream media focus on negative aspects. You're increasingly unlikely to hear about the positive side to this growing community.
The young personalities showcased in this project are the future; a generation that demands to be seen and heard.
The images are presented in a poster campaign aesthetic. A process of both digital and traditional black & photography has been utilised.