This project seeks to highlight the role of livestock in supporting a range of diverse rural industries across Scotland. Livestock contribute to some of Scotland's most important industries including food and drink; wool and textiles; tourism and the arts. Livestock also play a significant role in biodiversity and the environmental and cultural heritage associated with remote rural communities.

Livestock farming has a significant multiplier effect in rural communities and helps to maintain the social fabric and well-being of communities. The project co-ordinators have visited farmers and rural businesses across Scotland and have taken the project to a number of shows and gatherings including The Royal Highland Show, The Black Isle Show and Lonach Gathering. The project will visit numerous locations throughout Scotland in the coming months.